Jessica Stephanie Arvela

I lead communications for Save Scott Reef, bringing together campaign strategy, creative direction and delivery across outdoor advertising, digital engagement, media and supporter mobilisation.

I coordinate internal teams, agencies and alliance partners to turn a complex environmental issue into a clear, connected campaign.

18,915 signatures in 20 business days.

I created a digital supporter action and led the communications campaign calling on the Australian Government to reconsider its assessment of the Browse gas project to account for its climate impacts on the Great Barrier Reef.

Image credit: Jake Parker

As AMCS producer, I helped bring Ellison: The Reef That Saved Them All from concept to screen. I joined the reef resurvey, helped shape the story and coordinated production with filmmakers, scientists and creative partners.

I then led the film’s launch and audience engagement, including its festival premiere, community screenings, a collaboration with Patagonia and education resources that continue to introduce the story to new audiences.

Sold-out premiere at Bondi Pavilion, with an additional screening the next day.

The film premiered as part of Ocean Lovers Festival, with a second screening scheduled due to popular demand.

I helped shape AMCS’s organisation-wide transition from Campaign Monitor to Salesforce Marketing Cloud, representing the communications team and working with developers and colleagues to make the system work for the people using it.

My role has spanned scoping, co-design, testing, troubleshooting and staff training. I also lead improvements to email targeting, communications processes and supporter engagement, helping teams get more from the system.

42% growth in advocacy participation over three months (2026).

The proportion of supporters who had taken an action in the preceding year increased from 19.7% to 27.9%, alongside improvements to our email communications and engagement process.

Image credit: Harriet Spark

I co-founded Project Everest Ventures, a social enterprise connecting university students with leadership development and international impact projects.

As the business grew, I moved from leading leadership training into business development, building university relationships and generating leads for our programs.

I also led student recruitment, conducting thousands of interviews, and helped expand operations from NSW into South Australia and Victoria.

$1 million in first-year revenue, without external funding.

As part of the founding team, I helped grow Project Everest Ventures from an early-stage idea into a commercially successful social enterprise.